First came the supermarkets, then the malls, and the next big thing : emergence of Biyani. So where's Indian retail headed? Do you need some new flavors? Bored of your vanilla? Lets see what are the options. Walmart with Bharati? Tesco with Tata? Burger King with Pantaloon? These were the combos how about some plain flavors. Want Friuli? Puma? Starbucks? Louis Vuitton? Hmmm…. Didn't it satiate your sweet tooth? So what do these mammoth retailers look for before venturing into a new market? Here are some insights:
- Window of opportunity - that is simply the big bang entry at the right time. Indian retail is still in the nascent stage, so opportunities of growth are high. Companies can use this time frame to plan their future strategies. This window is pretty wide in India for retailer to form JVs, M&As and expansion strategies for existing retailers.
References : Business Standard dated 31st July 2007 and A.T. Kearney GRDI 2007 report
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