Simplifying Management
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Friday, September 28, 2007

BRAND PERIODIC TABLE

Hello friends,

There is very common perception that marketing is for nothing. Whenever you ask anyone who is not from marketing background, his simple answer will be nothing new in it, “simple jargons”, no learning and most common answer will be “NO VALUE ADDITION”.

In schooling we have learnt about Periodic table of elements in chemistry. On the basis of that table we can find out the characteristics of all elements.


Ques: Have you ever think of branding periodic table?

Answer: Hopefully not.

Have a look....

branding elements

Built by Kolbrener, corporate branding experts

May be you find nothing new and quite confusing but just click on both the pictures & open them in new tab.Wait for few seconds TABLES will open in new window then move your cursor on each of the elements and compare the ease in explanation of elements etc.
There is misconception that marketing is only for confusing the customers. Its wrong marketing is not to confuse customers but to provide service in most convenient way.


I believe its a best way to explain branding jargon in unified form..

Now a time to appreciate the creativity, learning and value addition from marketing.

KUDOS for marketing..

3 comments:

Anonymous said...

nice one again MP..... tera khud ka bhi analysis dey...will b even more exciting...good wrk btw, cheers....

Saurabh Raja said...

True, for non marketing background people marketing is all about selling a product or service. and here comes real problem because if selling is a thing which any Tom,dick and Harry can do without understanding these jargons you are wrong.
This is a nice attempt to define each concept in a "scientific format". you need to understand your product, brand, competitive advantages, value provided to customer and above all how customer perceive your product or service. Marketing concept are often easy to understand;think of Ansoff grid, value chain, BCG Matrix and at the same time concept from any other discipline. Marketing concept will be often easy to understand and easy to visualize. It is often said that if you make things complex people will find it challenging and will think it has some value addition else all is useless.We need to understand its marketing which is "Mother of all Business". Here is another beautiful piece of work by Mr. Manvendra Pratap Singh !!!

Anonymous said...

Hi–

Recently saw your post on our branding elements piece, came up in our web-stats. Just want to thank you for the nice write up! We appreciate it!

Best,


Brandon Fritz
bfritz@kolbrenerusa.com
www.kolbrenerusa.com