Reliance Industries started its business with Vimal Suitings nearly 30 years back.
Today Reliance announced its fabric brand Vimal's repositioning. The company is in the process of renovating its existing outlets and will open more such outlets.
According to President, Vimal, Anand Parekh “We are repositioning the brand, you’ll see a nationwide launch of the new face of Vimal soon,”.
For promotions, under its proposed theme Icons of India, the company is expected to rope in music composer AR Rehman, Grandmaster Vishwanathan Anand, and actor Aamir Khan, among others, for endorsements.
Reliance will fully reposition brand Vimal till coming festive season – October end or by November beginning & the developments will be visible during the forthcoming festive season, which is when all apparel and consumer brands begin their new schemes and offers.
The new Vimal outlets will open within the Reliance Mart format, under which 500 stores are proposed to be opened across the country in the next few years, while the existing exclusive Vimal outlets will be renovated to match the new ones.
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