LIFE BEYOND REALITY

ARTICLE FROM:

SOURAV GHOUSAL
IBS HYDERABAD

--------- An arena to live with dreams and fantasies……

Name: Berk Noyas
Age: 28
Profession: Software designer

Berk Noyas was holidaying on one of the beautiful gondolas in Venice. Along with him was his personal guitar and his favorite possession, I Pod. A welcome break from his hectic job schedule at the silicon valley, and here he is at his dream location: Venice

A knock on the door and my mom comes in and says, “ Don’t u have anything else to do! The whole day you waste your time on Second Life.”

Second Life!!!! What is that! Sounds like another boring video game. Hold on a second, it’s the hottest online revolution. You can create your own identity. You can be anything :

James Bond 007, on a secret mission to Israel (not to forget the Bond girls you will be getting along), or Inspector Morse tracking into the latest murder case, or you could be the business magnet you always dreamt of.

So called happily married men/women! Tired of your daily quarrels with your wife or hubby, with whom you vowed never to quarrel. There is something for you in second life.

You may be married to Natasha or Anil in real life, but the beautiful Angelia and the handsome Brian are waiting for you in Second Life. Fear to betray your better half, come on its just a virtual world.

Thousands of people around the world lead a second life, second jobs, second families, second business and most important of all a second identity. But the hard truth is all is virtual. But the biggest advantage of all is the freedom to do anything. Anything you never got a chance to do in real life, you fantasized to do.

But why am I saying all this. Second Life is the market strategy of the future and companies have started using this to their maximum benefits. Recently singer Regina Spector performed in virtual life. This was to promote her new album and her company Warner Brothers.

Maruti has decided to buy an island for a one time fee in the virtual world. It has decided to hire some programmers to design a gigantic driving course and digital cars which people in the virtual world can actually drive. I guess nothing can be more innovative to promote your product.

One can buy real estate in virtual world with the exchange currency being Linden Dollar. So u can understand what opportunities real estate firms has to market their products. This is just the beginning!!

The question arises that why second life, when every thing is there in first life. The answer is as Second Life.com says since it has opened there have been 8,608,489 visitors. People are more attracted to the concept of second life. It is a thrill to be at second life for people who are bored with the first real life.

As an official of Second Life quotes: “It is a virtual incubator for innovation and entrepreneurship. You could buy and sell LindexX , the official Second Life currency at 250 Linden dollars to the US dollar”

So what are you waiting for, log on to www.secondlife.com and experience the fantasies of virtual world before reality bites you again.