Simplifying Management
Google
 

Friday, October 26, 2007

BRANDING Vs ADVERTISING: New Avenues

Marketing includes N-number of functions like sales management, branding, Public relations, Advertising, Customer care etc.

  • Branding and advertising do they work simultaneously ?
  • Which is more important and why?

Advertising: Promote yourself with all your value added features

Branding: Recognize one product/brand by others (customers) on the basis of logo, name or symbol.

In case of Airtel ads like “dadu chess wala” emphasize on emotional feelings of Indians and importance of proper communication. At this point of time company pushing its product to customers while in case of branding customers recommendation, acceptance, attachment with the company from customers side.

Advertising play a crucial role in brand building, if we take an example Sprite its advertisement click the market for it otherwise its bit difficult for any new product to set its image in customer’s mind especially when colas are on everyone tongue.

Another example BINGO, when it was launched in april-may this year nearly 90% market was captured by Frito Lays and its first time for any Indian company to launch on national level with 32 variants, but that the advertising which generates the eagerness among customers about BINGO. & many more

Now I am contradicting my point that advertising not always required to establish yourself. There are very few examples are there like ARAVIND EYE HOSPITAL, Private labels and (now) cigarettes & liquor etc (right now I am unable to recall other brands which established without advertising ). Even today when mass media advertisement are banned for cigarettes & liquor they are enjoying the same brand equity. The medium of maintaining its equity is buzz, creativity and much more.

Today, Brand Managers are trying to reinvent themselves and discover for themselves new paths to tread. Just imagine for yourselves that a massive mass-media purge has just occurred. A selective atom bomb has decimated every form of mass-media advertising for you. How would you approach your prospect consumer?

The answer will dawn on you then... ... .in many a creative format.

There certainly is life after death! Life after the death of mass-media advertising for your brand!

Have a check out the video link and imagine the innovative concepts applied by Virgin airways, IKEA & VODKA….

http://www.adage.com/video/Player?spotId=1288&instanceId=&startId=&
PageDate=&PageTitle=',578,500


Innovative ideas, creativity leads advertising agencies to think beyond traditional periphery of ads to maintain unique image among your customers.

To check out your creativity, can you create an one minute advertisement to promote parker pen

Conditions: No celebrity endorsement, cheapest, original ….

Related Articles:

RIGHT NAME IS GOOD WAY TO START

IS ADVERTISEMENTS ITSELF THE USP?

BRAND PERIODIC TABLE

ADVERTISING & ITS NEGATIVE RECALL

LACK OF SWITCHING EFFECTS IN ADVERTISING

38 comments:

Anonymous said...

Its not my first time to visit this web page, i am browsing this web site dailly and obtain good data from here everyday.
Look into my homepage ... my computer is slow

Anonymous said...

At this time I am ready to do my breakfast, when
having my breakfast coming over again to read additional
news.
My page: www.yourtobaccosstore.com

Anonymous said...

Hi there, all is going fine here and ofcourse every one is sharing facts,
that's really excellent, keep up writing.
Feel free to surf my website ... lägenheter i alanya

Anonymous said...

Cool blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple adjustements would really make my blog
jump out. Please let me know where you got your design.
With thanks
Feel free to visit my web-site ... immobilien bodrum türkei

Anonymous said...

Wow, awesome blog structure! How lengthy have you ever been running a blog for?
you make blogging look easy. The whole glance of your web site is wonderful,
as smartly as the content material!
My blog ... hause kaufen alanya

Anonymous said...

Normally I don't learn article on blogs, however I would like to say that this write-up very compelled me to check out and do it! Your writing taste has been surprised me. Thanks, very nice article.
Here is my blog ... Hus i Antalya

Anonymous said...

Thank you for the good writeup. It in fact was a
amusement account it. Look advanced to more added agreeable from you!
By the way, how can we communicate?
Stop by my webpage - http://boligityrkia.net/

Anonymous said...

Having read this I believed it was really
enlightening. I appreciate you finding the time and energy to put this short article together.
I once again find myself spending a significant
amount of time both reading and posting comments.
But so what, it was still worthwhile!
Also visit my homepage ... apartments in turkey

Anonymous said...

You have made some good points there. I checked on the net for more information about the issue and found most individuals will go along with your views on this site.
My page - van nelle

Anonymous said...

Hi there friends, nice piece of writing and pleasant arguments commented here,
I am actually enjoying by these.
my web page: diablo 3 strategy guide

Anonymous said...

You should be a part of a contest for one of the best sites online.

I am going to recommend this blog!
My website: how to lose man boobs

Anonymous said...

I’m not that much of a internet reader to be honest
but your sites really nice, keep it up! I'll go ahead and bookmark your site to come back later. All the best
My weblog acne treatment remedy

Anonymous said...

Thanks for your marvelous posting! I definitely enjoyed reading it, you can be a great author.
I will remember to bookmark your blog and will often come back from now on.
I want to encourage continue your great work, have a nice weekend!
my web page :: ways to get rid of acne

Anonymous said...

Good info. Lucky me I ran across your site by accident (stumbleupon).
I've saved as a favorite for later!
My page ... www.mlyuk.com

Anonymous said...

I'm really loving the theme/design of your web site. Do you ever run into any browser compatibility issues? A couple of my blog readers have complained about my site not operating correctly in Explorer but looks great in Firefox. Do you have any ideas to help fix this issue?
Visit my web blog ... skin bleaching

Anonymous said...

Amazing! This blog looks exactly like my old one!
It's on a totally different subject but it has pretty much the same page layout and design. Great choice of colors!
My web blog ... asuntoturkista.net

Anonymous said...

Attractive section of content. I just stumbled upon your weblog and in accession capital to assert that I get
actually enjoyed account your blog posts. Anyway I'll be subscribing to your feeds and even I achievement you access consistently rapidly.
My site ... http://studentdate.com/LenoraVUW

Anonymous said...

And one could imagine that the 'shame on you' comment is directed right at Jill.
-Once you build up a relationship with your followers,
ask them to recommend your profile to their friends and other users and
offer to do the same for them. but most importantly, the content you share should be the ones that
are most valuable and most relevant to your network.


Also visit my web-site; Buy Twitter Followers
my web page > Buy Twitter followers uk

Anonymous said...

NLP behavioural modelling allows us to discovery
how we think, feel and behave. That previous British maxim states that 'Knowing your enemy is battle 50 % won'.

The old British maxim states that ‘Knowing your enemy is battle half won’.


Feel free to surf to my web-site: nail biting and picking

Anonymous said...

I used to be recommended this website via my cousin.

I'm not sure whether this publish is written via him as no one else understand such designated about my trouble. You are wonderful! Thanks!

my web-site; プラダ 財布

Anonymous said...

I believe that it would be beneficial to you if the agent
had prior experiences in finding, listing, and selling properties in your area of interest.
Analysts predicted a price correction in the Chennai Real Estate market but prices have remained stable
for apartments and villas, the only way for prices of land to go down
is to move further away from the city, the only option
for developers right now looks to be to develop integrated townships where work places and residences can
be developed simultaneously, the concept of living inside the city to work might just change over the next few years.
Nearly all homebuyers and home sellers usually hire a real estate professional to assist them
listing their home for sale or to purchase a home.


Also visit my webpage vuokrataan asunto

Anonymous said...

Even if to say most computers do not come with built-in hardware graphics
accelerators, the built-in video cards still come with significant memory ranging upwards from 64 MB.
People and businesses around the world connect through the World Wide Web on a
continuous basis. If you want to deliver great user
experiences it’s important to avoid some of the basic
mistakes in web design which can alienate users from visiting your
website.

Feel free to surf to my blog: laptop repair

Anonymous said...

いくつかの設計者は、これらの時計を見た後の時計
に関する新しいアイデアを設計してい
ます

My blog :: シャネル 公式

Anonymous said...

帽子は首の頭痛
や剛性を引き起こし、巨大で扱
いだった

Here is my webpage; アリュール シャネル

Anonymous said...

シャネルの香水は、それなしで行うことは
できませんハリ
ウッドスターなど、それらを使用
して多くの有名人との魅力と名
声の究極の単語です

My blog - chanel

Anonymous said...

Vネックや '肺炎ブラウス'は不適切な天候でも着用していまし


my blog post ... chanel 財布

Anonymous said...

Gradually, Nike basketball shoes have become these sneakers men like to
put. You can choose from huge range of jordan shoes depending using your requirement.
Tops no longer hope giving others usually the silent treatment.
Troubling about what might happen will not help you deal with
what has at hand. https://koszmarnie.home.pl/sen/applications-choosing-nike-dunks

my web-site nike air max shoes

Anonymous said...

You can a choice between have the common template designed the game of golf shoe i.

e. In order for allowing USB together with Fire Wire connection you can convey a dock
connector. This article a person information on
how to size various trainers in the correct way.

you could store data a iPod just similarly to other
storing device. http://suvanaphen.com/forum/profile.
php?mode=viewprofile&u=69019

Anonymous said...

それは甘いと花
の香りがあるが、時
にはそれがあって
も辛いことができます

my homepage: シャネル アリュール

Anonymous said...

Adidas sneakers are one of several best brands
of shoes today. Worried about what can happen will not an individual deal with what does at hand.
He led the length of his team to a single record
of 23-3 in his final protective two seasons. She revives the associated with cardigans, pleats and in addition tweeds.
http://www.gladiatorhosting.com/blog/profile/3952/RaymondGla

Anonymous said...

The bigger the gem, better the price it will now fetch.
It's true that you are you will find what the difference between the two should be. Focus on where you want to quite possibly be when the change is complete. You can choose from a great range of jordan shoes depending using your requirement. http://www.donnellyandassociates.com/index.php/member/92536

Anonymous said...

彼は下にあるブロ
ッカーになるだろう、とコン
ピュータの修理にすべての方
法をポップの両方から離れて新たなポルノサイトの多
くから注目を集め
るためには認
識しており、それらを取り除くAQUIREができるす
べてが成人ブロックを持っている

Feel free to surf to my site シャネル トート

Anonymous said...

Lightly stuff bottes with paper to hold shape and allow drying naturally.
Uggs don't detect up like sandals and boots contructed out of calfskin. Sequined hats and bold diverse scarves are the best compliment to laid back boots. Indeed, the new Jimmy Choo Uggs won''t come cheap. https://www.noridianmedicare.com/learning/user/view.php?id=143096&course=1

Anonymous said...

Alternatively hand, some for this SB Dunks get released in Hi ahead of
freedom in America. Yes, we've quickly be a nation of hanging billboards. I want to make sure you are using it moneys worth preference buy you nike basketball shoes. Which shoe scores more for best help support and comfort. http://hottoot.com/wasak-test/phaseone/index.php/clintseal/all

Anonymous said...

Those pieces were commonly utilised by going to
long Dutch winters. Even the date code, locks and ghd serial numbers are almost identical to the original.
Once you sport this monogrammed back pack working, you will most
definitely turn heads over the workspace. They are chic, and also provide products
of good quality at cheaper prices. http://212.
78.2.149/groups/webtip/wiki/547be/Celine_Bags_And_Inflamed_Prank_For_People_Us_With_Complicated.

html

Anonymous said...

Potential clients can buy reliable attire at a fabulous
discounted price. When wearing the chiffon dress, the key in order to wear a intense color belt.
Several free of charge hosts location ads on your
own website which are not able to handle.
He said that he has heightened a 100+ kg mass -- compact.
http://www.big-annuaires.com/user_detail.php?

u=norriscre

Anonymous said...

So you'd nicer keep the regarding questions short: ten or fifteen questions are even now plenty. Make sure all questions looked at correctly and aren't too long.

Tuesday through Wednesday and will quite possibly be closed Mondays.
Out of that . style, Anglo Saxons; the English cut,
Germanic; Hugo Boss, Latin; Armani, Zegna. http:
//getevencloser.com/gosu/index.php?showimage=393

Anonymous said...

Paul Smith is the first artistic to combine high-tech gadgets with high-class clothes.

Conduct a major online satisfaction critique. Cause it: Women has this need to watch out for their
best. The British designs grew into an instant touch among fashionable teenagers.
http://noel.turpin.free.fr/modules.php?name=Your_Account&op=userinfo&username=SiennaVen