Marketing is a battle of perception, not product, and so the mind takes preference over the Market place. (SM 1: 19)
We always look for a proposition to the customer in our advertising. The proposition which should be unique and strong enough to pull new customer to the product. I was just thinking when we brood for that one unique proposition in advertisement is it not that the advertisement itself is an USP for the product. Especially for product categories like gums (Chlormint, Happy dent, Orbit white) and confectionaries like Chlormint.
If USP is a unique proposition what is more unique for Happydent than its TVC. Even in product category like soft drink what is that which differentiates Pepsi from Coke…and don’t tell me you knew about bitter and sweeter taste till Salman khan and Susmita sen were paid to manipulate your thoughts.
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1 comment:
I believe its physcie or perception which leads customer's mind toward product.
How do they thats a big challenge for advertisers, no matters how much research Ad agency did on designing one ad...
today customers need value not product..
but if we see most of the ads they this part and its a big deal for advertisers.
if u look at budwisers ads they reflect the innovation and creativity while COKE & PEPSI folow the same fundamental to promote its product that is celebrities..
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