Cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer. The sales volume we are talking about is the TRP rating, endorsements, and revenues from ads. The product we are talking…. ya you guessed it right we are talking about 20 20 cricket. this power packed, limited edition of cricket has caught everyone's eye. With boys in blue bringing home the world cup there's more hype and hoopla around this latest invention in cricket arena. If Test sounds like jazz, One day sounds like rock n roll, then you can switch to 20 20 which definitely is a Caribbean calypso. Cricket is a game of uncertainties, but 20 20 is uncertainties exponentialized. Control swings from one over to other, one team to other, one ball to other, and it rains sixes in 20 20 land! If u want some adrenaline rush watch 20 20.
Lets do a SWOT of 20 20.
Strengths
- More cricket for more money.
- More value for money - for the same ticket you get more 6s and 4s.
- More number of teams as the format becomes popular.
- Shorter duration adds to the excitement.
- Greater unpredictability adds on the thrill factor.
Weakness
- More cricket more injuries.
- Shorter duration, lesser ads for companies.
- Are there anymore weaknesses? I don't find any.
Opportunities
- It can compete with sports like football and baseball.
- This format might be excepted in Olympics.
Threats
None!
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2 comments:
I believe more visibility to ads because of large viewer ship.
Sorry what do u mean by injuries with more cricket.
In case of strength more oppurtunity to new players who can hit hard.
weakness: No class like Test matches.
It curb that type of talent.
I meant as number of overs reduce the ads per over also have reduced. I mean injuries to players, alredy many player r cribbin abt too much cricket.
If u lookin 4 class 20 20 is not the right place its for the entertainment of the masses.
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