One 2 ka four!!!

This is a new trend in the Indian automobile industry. The common Indian with more deeper pockets thanks to the booming economy is favoring a four wheeler. Gone are the days when a car was a thing of luxury.

The spark created by sales in the festive season does not seem to have kept up its momentum with two-wheeler companies like Bajaj and TVS continuing to post a decline in sales during November. Leading two-wheeler manufacturer Hero Honda posted a 2.8 per cent increase in sales at 2,88,027 units as against 2,80,171 units in the same month last year. During November, Bajaj sold 2,09,876 units of motorcycles compared with 2,14,321, a two per cent decrease over the previous year. Similarly TVS Motor Company recorded sales of 57,113 units compared with 68,874 units, down by 17.07 per cent. During the period, Bajaj offered a Rs 4,000 discount on Platina and Hero Honda also offered discounts on its entry level bikes to rope in more customers.

During the same period 4 wheeler companies had a huge increase in sales figures to brag about. Maruti Suzuki said that November saw its highest increase in domestic sales at 65,216 units, up by 24 per cent from 52,574 units, with its newly launched SX4 and good discounts. The company’s A3 segment that includes SX4 and Esteem grew at the fastest pace by 104.5 per cent at 4,260 units followed by its A2 segment that grew by 28.6 per cent at 47,641 units during the month. The company’s exports also saw 82.3 per cent jump at 4,483 units.General Motors also saw over 100 per cent jump in its sales at 5,356 units, from 2,554 in the same month last year, ensuing mainly from the sales of its mini car Spark.

Source: http://www.thehindubusinessline.com