Indian auto makers are on the roads to becoming world class with better product innovations and impressive launches. Maruti Suzuki’s launch of SX4 as the ultimate male machine is a blockbuster. It is designed by the team which has won awards for designing Swift. SX4 comes with great styling and comforts. It also has some very unique feature such as audio controls on the steering. It has a very muscular exterior. I feel Maruti is using the same strategy as Bajaj did with its Pulsar range [SX4’s tag line – Men are back]. Moving to a premium segment and giving the brand a sex appeal. I guess metrosexual is out and ubersexual is in.
The other Indian auto maker going global with product quality is Mahindra. Latest to join the Mahindra stable is the Scorpio V series powered by mHawk engine. The Scorpio V-series offers customers a dual advantage – a technologically superior, more refined and more fuel efficient engine, coupled with innovative tech features which will provide passengers with greater luxury at their finger tips.
Mr. Rajesh Jejurikar, EVP – Marketing & Sales, Automotive Sector, M&M said, “The primary driver for the Scorpio V-series is to surpass the latent desires of customers, with features which are intelligent, savvy and innovative and reflect his personality. The Scorpio V-series is an irresistible value proposition and heralds the arrival of the truly intelligent technology car”.
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