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Saturday, January 12, 2008

Branding your 'SINGLEHOOD'


Are you shy? Do you have a problem dating the opposite sex? Don't know smart pick up lines? Or is the problem the other way round. You are a smart ass but always keep picking up engaged guy and gals. All that courage to break the ice at the bar becomes such a waste of time and energy [ reading the body language ] when find out she's waiting for somebody. You say where's my love guru ? Dr. Hitch help me please.

Branding may become your Dr. Hitch. Here comes the worlds best dating tool. SHI symbol. I am just amazed with the ways in which marketers brand and they keep finding new ways of branding. Marketers in Australia & UK have found a unique way of branding your relationship status. Whether you are single or not?

The Meet Your Match SHI Symbol concept was developed by Trevor Byng who thought that meeting and dating could be so much easier if Singles could recognize each other in everyday life. Many married people chose to wear a wedding band, so why couldn’t Single people, interested in meeting others show their status? Friend Christine Ezekiel, designed a symbol to do just that by linking the Male (Mars) and Female (Venus) gender symbols into a fashionable piece of jewellery to signify you are ‘Single, Happy and Interested’ in meeting others.


3 comments:

Laura said...

Brilliant idea! not heard of anything like this before, I love the idea of wearing something that says I am single and proud of it

Columbus Dating said...

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