Gone are the days when Bollywood producers were scared of producing big budget movies and used to die of heart attacks when their movie flops. With commercialization of Indian cinema, production houses have turned into assembly line mills churning out flicks as if in mass production. That’s not all the big fat producer has become smart too. They are not only inventing; they are reinventing, repackaging old stuff which are selling like hot cakes [ read remakes ]. The biggest change seen in recent times is the marketing and distribution of movies. The producers are recovering all their money pre release! The latest sport flick Goal has recovered all its money before Friday thanks to merchandising.
UTV Motion Pictures, the producers of John Abraham-starrer Dhan Dhana Dhan Goal, has said it has recovered the Rs 16 crore spent on the yet-to-be released hindi film through sale of satellite rights, music rights, in-film advertising etc. The company said syndication of satellite, music rights, territory pre-sales, home video, in-film advertising with brands like Reebok, Western Union and Gillette have contributed to the recovery of production costs even before the film release. This is in addition to the media and promotional support given by the brands. Reebok, which sponsored the clothing line in the film, will retail the Goal range across 535 outlets in India. There will also be co-branded window-displays in Reebok showrooms promoting the Goal collection, which includes apparel and accessories related to football that figure in the movie, said a press release. The company has also licensed the gaming rights for the film to Indiagames, which has tied up with FIFA to launch the Goal-FIFA challenge on the games-on-demand platform.
- BS Reporter / Mumbai November 21, 2007
If were you were thinking Saawariya was Sanjay Leela Bansali's biggest mistake, think again. He might be ridiculed by the critics but not by his producers. He recovered all his money in the first week itself too.
Ranvir Kapoor's towels and the limited edition Saawariya phones are selling like hot cakes. Sony Pictures Entertainment has released over 1,000 prints worldwide (750 in India and over 250 abroad) and it hopes to recover 80 per cent of the cost if the movie manages to pull in the audience to the theaters just for a week. The Future Group is believed to have paid Rs 10 crore to Sony to launch a special range of Saawariya merchandise in over 300 stores across 42 cities in the country. Add the marketing deals signed at a price of around Rs 3 crore each with Airtel, Citibank, Lotte India and Sony Ericksson.
-Shyamal Majumdar, BS / Mumbai November 16, 2007
Even Ram Gopal Varma Ki Aag, considered to be a disaster at the box office, made only marginal losses for its producer, Adlabs. This trend started with Subhash Ghai's Yaadein and then the way Rakesh Roshan was into profits pre release of Kissh, thanks to all the Krisshh merchandise has become a case study in IIMs. This definitely is a disruptive innovation in the bollywood business.
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1 comment:
initally only hit films rock among audience but now its not like that If u remember the amir khan kajol starrer movie fanah, it was not hit the box office but its pendants, ear rings etc were launched in the market.
Another important thing as u have mentioned that banks are financing its gud for banks, producers and country because its helping in curbing inflow of black marketers money into film industry.
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