Last week I was watching a movie in a multiplex. In the interval I saw a commercial of Croc brand of shoes. Yeah, the famous or infamous brand of shoes known for its uniqueness, vibrant colors and unusual size and styling. In recent months Indian consumer has been flooded with plethora of brands. We can already see Vodafone all over the place. Budweiser has entered the beer market. In car market we know of Porsche, BMW, Jaguar, Land Rover, and May batch coming to India. Audi has arrived. Chrysler is rolling in with Bajaj auto. Coming to retail Vijay Mallya has roped in brands like Louis Vuitton, Gucci, Fendi, Mont Blanc, Van Cleef & Arpels, Zegna, Rolex and Omega. Mallya's newest creation is "UB City - the Collection" - a shopping mall in bangalore with exclusive and only luxury retail brands. Mallya yet again does it with panache. Being a wine lover I can't forget to mention Mallya is bringing in Four Seasons brand of wines. It's truely raining brands in here...
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