After riding a huge wave of success in India, because of its popular and sleek range of cellular handsets like Moto Razr, Moto Ming and the C range. Motorola is al set to launch Moto Q 8 and Q 9h, another star performer from the Motorola's international stable. Motorola has proved to be strong competitor to market leader Nokia.
"Motorola is expanding its range in the enterprise segment in India with the launch of MOTO Q 8 and MOTO Q 9h'" said Lloyd Mathias, Director Marketing, India & South West Asia for Motorola Mobile Devices. "The MOTO Q 9h was developed as a multi-purpose communication device that is easy to use and doesn't compromise on experiences. This smartphone offers state-of-the art voice quality technology, messaging, speed, processing power, keyboard and display packaged within a sleek design for the modern consumer. A complete productivity and entertainment-on-the-go device."
Both MOTO Q 8 and MOTO Q9h are preloaded with Documents To Goapplication which enables user to create, edit and view Word documents, Excel spreadsheets and Powerpoint slides and view PDF files.
The MOTO Q 9h features a 2.0 megapixel camera with 8x digital zoom and video plays back at 30 frames per second. It has 2GB of optional removable microSD storage and 256MB4 of on-board flash memory and integrated Bluetooth.
The MOTO Q 8 GSM is available at an MRP of Rs. 17,359 while the MOTO Q 9h is available at an MRP of Rs. 20,720.
So what made Motorola make this move? What's happening in the handset market? Lets look back in time. In 2004 Nokia was the market leader with 70% market share and Samsung was poor second with meager 10 % share. This is quite contrary to international markets. A focused marketing strategy, strong customer focus and distribution strength made this possible. Nokia knew the Indian consumer very well and came out with innovative products like dust proof keypads and built in torch lights fro the rural market. Nokia's portfolio ranges across all segments whereas others are having a focused strategy. But this dynamics soon changed once Motorola started looking India as a serious market. In December 2005 Motorola had a market share of meager 2.6%. In 2007 it climbed up the ladder to grab the second spot with 15% market share. How did it manage this? The answer is differentiation. So how did it happen?
The first norm Motorola broke was in asking consumers to forget features and consider phones for their oomph value. Motorola's sub-brands have catchy names like Razr, Pebl and Flip, a unique differentiator in a market dominated by numbers and cutting-edge codenames. A lot of that is due to a sustained, targeted communication initiative, which was given due recognition early this month when Motorola bagged a silver and a gold at the Effie 2007 advertising effectiveness awards. For buyers who had gotten used to hearing "better color screen", "better battery life" and "more storage", the prospect of going by just looks took some getting used to. But Moto took its sales pitch out of "What's inside the phone" to "Look, what a cool a phone I have". This is what Motorola continues to do so. Lets see how long the strategy works.
Source: http://www.techshout.com/mobile-phones/2007/16/motorola-moto-q-series-handsets-launched-in-india/
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1 comment:
If we look from international perspective moto is i thought market leader but here in india customers more concerned about durability than look and features esp. in rural market(real potential target market). belive me nokia hit on real thing and capture the market and other interesting fact for populartiy of nokia phone 3 button patent which nokia more compatible mobile than others..
today moto is really targeting indian customers as real potential customers and introduced various models in affordable range and endorsed by youth idol "Abhishek bachan". lets see what Nokia will do against such moves of moto
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