Sensitive innovations

You must seen this Knife holder, at least in horror movies. Its popularly known as Voodoo knife holder.

Looks deadly. Doesn't it? Maybe if you are a sensitive parent, then you might think that such products can brood violence in the minds of your kids. A competing company has come up with an alternative product which I saw on Urban Trend website. The same functionality where you stab the knives but you miss the poor red guy!!! Have a look. This is an apt example of sustaining innovation and beating competition.